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Fusion MarketingActionBLOG posted by ActionCOACH Tom Maier at 2008-06-18 19:48:20Visit Tom Maier's Website 
When times are tough all companies need to to be using Fusion Marketing. Fusion marketing is not worrying about competition but embracing cooperation or as Brad Sugars has said Co opetition. This is when you find other businesses with similar target markets and you give them your brochure to hand out to all their customers and you do the same for them. Your marketing exposure is expanded and your costs have been reduced. So in the next month go find 20 businesses that will be your partner and track your contacts.
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