3 Keys to Increasing Your Sales Numbers

By: ActionCOACH

The most important element in a business is profitable sales. You can have the greatest product in the world, but if no one buys it then what difference does it make (Beta Max anyone?).
Many people have challenges going into sales mode—they think that successful people are born that way. Not true.

There are three things that anyone can do to improve their ability to effectively sell their products and services. The key is that they have to want to improve. Without that, there’s little hope for success.
So here are the three things that you can work on to improve your sales performance:

Knowledge—what are you doing to “study” sales? To get better at anything, you have to put in time. So a little less Dancing with the Stars and a little more investment in building your sales knowledge. Authors to consider include Gitomer, Cialdini, Hopkins, Ziglar and Sugars.

Mindset—we do a study all over the world and come out with the same results. When we ask people what comes to mind when they think of the term “sales person” (and when they are honest), the terms are 95%+ negative. We need to retool the mindset around sales. What do you do to get in a positive frame of mind before a sales call? Do you run through a list of “I AM” statements, listen to a certain song, read a testimonial. Whatever it is, make sure that it pumps you up and gets you in sales mode.

Process—see below as this is a biggie for success.

ACTION TIP —SALES PROCESS

How do you sell your products or services? Every company should have a sales process that they follow.
Benefits of a process are:

You’ll actually know your numbers. In your sales process, there is a step where many of your candidates fall out. Is that early or late in the process?

You’ll actually be more flexible. By having a process, you can focus on the perspective client and not try to figure out what to say next.

It will put the prospect at ease. For the most part, they’ve not bought your service before. A process will help them understand where the conversation is going.
About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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