6 Keys to Entertaining Your Audience While Persuading Them to Buy

By: ActionCOACH

When appearing on radio or television, it’s vital that you maximize the opportunity you have created or been given. Here are just a few thoughts about how to do that:

Quote from your book, business, product or cause. Tag the pages in your book or materials and rank them in priority. Give the audience a tasty bite of what it would be like to indulge in the banquet of your services, buy your book or product. Think of it an auditory sample that your audience can take home with them.

Say the name of your book, business, product or cause. Weave the name of your book, business, product or cause into the conversation at least three times, so it sounds like it is a necessary part of the sentence.

Lead a panel discussion. When you are introduced don’t just say “Thank you” or “Good Morning,” lead with a sentence that will spark the discussion. The host will often then either come back and ask you the first question or refer to your comment to get the conversation percolating.

Tantalize your audience. Right as the host says he’s going to break for a commercial, take five seconds to say what you are going to talk about next. Use key words like, “When we return I will tell your audience the biggest mistake to avoid, or the one thing they should never leave the house without, or the secret to speak a mesmerizing message in 30 seconds etc.”

Establish urgency to sell your products. Promise your audience something and then deliver it. Give a special deal that has a limited time offer. Another way to establish urgency is to tell people what they are losing by not having your product or service or joining your cause. These are embedded marketing messages that spur people to action. Practice until you say them naturally.

End with a call to action or reaction. There are two types of closes for your message — a demand for action or a demand for reaction. Which are you trying to elicit? And that’s worth thinking about.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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