6 Ways to Build a Winning Team

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I’m often asked by business owners about how to get their employees working together and heading in the same direction. The answer lies in investing time and effort into building a strong team. Here are six ways to do just that:

  1. Focus on strong leadership. Poor leadership will usually result in poor teams. The first key to a winning team is leadership. A strong leader demonstrates integrity and competence and is someone that people trust with the communication skills to get other people to buy into his or her vision. Strong leaders inspire ownership in the teams they build. Work on developing trust with your employees, which starts by listening to them, and prove that your decisions are based on what you believe is best for the team, and that those decisions include input from all of those affected by that decision.
  2. Set common goals. Winning teams work together towards a shared goal. You need to answer the question, “Where are we going?” for your team. A winning team will have a clear goal and plan of action to achieve it. Great goals are SMART – Specific, Measurable, Achievable, Results-orientated, and with a Time-frame. SMART goals are however not enough to get teams focused unless they’re common to the team. The necessary buy-in ensures improvements in performance and team spirit.
  3. Explain the rules. Imagine trying to win a game of chess if you don’t understand the rules. It seems simple that you need to understand the role of each piece and how they work together to build a good chess strategy, yet so often business owners don’t explain the rules to their teams. This leaves employees frustrated, confused or apathetic because the expectations are unclear. Do your employees know your company core values? Have you invested time in defining core values and communicating the company culture to every team member? You can’t shoot for a common goal if you haven’t defined the playing field. Of course, nobody likes rules, but if you put them in context, they generally make sense. You need to explain the function of the rules. They are not there to control and smother, but to clearly define the structure and means to winning.
  4. Develop an action plan. Great ideas, an inspiring vision, and even happy employees don’t automatically produce results. Results come from taking action. Your action plan has three simple components – WHO does WHAT by WHEN. Organise your plan into logical steps, and delegate each step to the right team member. Assign accountability and deadlines, and you are ready to go. End every meeting with an action plan – talk without action is non-productive.
  5. Support risk-taking. As long as you have defined the rules of the game, the team should be encouraged to innovate within those defined boundaries. Progress is achieved by trying new things, even if it means failing along the way. As Thomas Edison said, “I have not failed. I’ve just found 10000 ways that won’t work.” If Edison hadn’t kept trying, despite his failures, we might still be in the dark. For people to maximize their potential, they need to be allowed to try new things and make mistakes. Winning teams are willing to stretch their limits. Fear of mistakes and failure must go. You need to learn to welcome multiple solutions to challenges and encourage lateral thinking. When you and your team start to embrace risk, you’ll be rewarded with synergy in your team and your business. Of course, risk-taking only works once you’ve got strong leadership, shared goals, and rules in place.
  6. Involve and include all the people on your team. Winning teams are created when each person knows they are accepted by the team, and each member chooses to participate 100%. You need to take the lead here, and require complete commitment from your team members. Some may need to change radically or leave. While that may sound tough, it’s in the best interests of the team and your business, and probably (if a team member can’t commit 100%) for the person leaving too.

Franchise Enquiries – Pieter Scholtz / Harry Welby-Cooke –

pieterscholtz@actioncoach.com / harrywelbycooke@actioncoach.com.

Harry Welby-Cooke is the Co-Master Franchisor for ActionCOACH in Southern Africa. The fastest growing and largest business coaching company globally. Harry developed ActionCOACH across South Africa which now boasts 30 franchisees. He is also a certified, leading Business and Executive Coach. He has successfully assisted countless business owners to significantly grow their profits and develop their entrepreneurial skills.

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.