ActionCOACH® Winners Announced During Global Conference in Scotland

By: ActionCOACH Team

Date: 01 / 11 / 2024

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Time to celebrate!

ActionCOACH® is so thrilled to announce our roster of winners from the recent 2019 ActionCOACH® Global Conference in Edinburgh, Scotland. The list of distinguished winners features coaches and master licensees from around the world including:

  • Karie Kaufmann-Global MasterCOACH of the Year Award
  • Monte Wyatt-Global Executive Coach Award
  • Ashley Thomson, Arjen van den Broek, Mace Rushgrove, Martin Coyle, Tony Trent-Global Coach and Senior Firm Partner of the Year Award
  • Stuart Wright-Global ProfitCLUB Award
  • Kathi Clarke-Global ActionCLUB Award
  • Alan Brighton-Global GrowthCLUB Award
  • Suzzanne Laidlaw-Global PlanningCLUB Award
  • Marvin Suwarso-Global Engage and Grow Best Coach of the Year Award
  • Alejandro DeGyves and Maria Ines Moran-Global Engage and Grow Master Licensee of the Year Award
  • Doug Winnie-Global Best Client Results Award
  • Pete McDowell-Global Highest Client Retention Award
  • Leo Vo- Global Biggest Community Impact Award by an Individual
  • Peg Buehrle-Global Biggest Community Impact Award by a Firm
  • Dr. Michael Hartley-Global Breakout Coach of the Year Award
  • Linda Krei-Global Rookie of the Year Award
  • Ian Christelow and Julie Wagstaff-Global Master Licensee of the Year Award
  • BruceCampbell-Global Partner of the Year
  • Craig and Annette Hohnberger, Kurt Vervloet, Phil Badura, Andrew Kureishy-ActionMAN
  • Andy Goldberg-ActionMAN

2019 ActionCOACH® Global Conference is an annual event honoring the best-of-the-best in the company. The event celebrates the company’s on-going commitment to innovation, business excellence and business re-education for owners and teams who operate and work in small-and-medium-sized businesses.

“We are thrilled to be able to spotlight these incredible coaches and master licensees,” ActionCOACH® founder Brad Sugars said. “At ActionCOACH®, we believe in making a difference and changing the world through our work. Our company culture is also a paramount component of who we are. What happens internally translates into our work. I’m honored that every one of these people, from a variety of backgrounds and locations around the world, have chosen to be a part of the ActionCOACH® family.”

Congrats everyone! You deserve it!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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