Allow Trade-ins, Trade-ups and Build Rapport

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By allowing trade-ins and trade-ups, the business owner is not only able to help the customer solve a problem but also boost sales and up sell products. It is very helpful to build rapport and give special treatment to customers.

Allow Trade-ins/Trade-ups:

By allowing trade-ins, the business owner is able to solve his customers’ problem of what to do with the old product. It will also give them the chance to fit that new purchase into their budget. Offering trade-ins gives the business owner an opportunity to up sell to a better model.

Here are some useful hints and tips on using this brilliant selling technique:

  • Tell the world; trade-ins get people interested.
  • Make sure you can off-load the trade-ins at a handy profit.
  • Use it as a way of making a more expensive product seem affordable.

Build Rapport and Treat as Special:

By using simple techniques like always calling your clients by their first names, the business owner is able to build rapport and trust.  Of course the more they trust the owner, the more he can convince them to buy.

Here are some useful hints and tips to building rapport:

  • Get to know your customers – this starts by listening.
  • Always refer to them by name. If you have a bad memory, organize a card system.
  • Don’t always talk business. By getting personal with a customer, you start building trust.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.