Are You Leading Your Company Or Just Managing It?

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As the owner or chief executive in your company, how much time do you spend on leading and not just managing? If your goal is to create a growing, profitable business that can work without you, strong leadership is a must.

Author William Arthur Ward once wrote, “Flatter me, and I may not believe you. Criticize me, and I many not like you. Ignore me, and I may not forgive you. Encourage me, and I may not forget you.” Leaders come in all shapes, sizes and from all ways of life, but they do have common characteristics.

1. They create a vision and understand that true change is driven by emotion, not logic. In other words, they transform the mundane into a passion that their team can rally around. What benefit do you create for your customers? Don’t think you have one? Here are some examples: bankers and financial planners make dreams come true, communications companies educate and inspire, consultants and recruiters create a livelihood for workers, photographers preserve memories. What noble cause does your company provide?

2. Leaders know how to link vision and action. It’s not just about a vision; it’s about making that vision come alive. They have a unique way of separating the important from the interesting and then focusing on one of those things.

3. Leaders create an environment of accountability. Not only do great leaders demand accountability of themselves, they demand it of their team. Excuses are not allowed.

4. Leaders have a strong character and aren’t swayed by what’s easy or popular. When faced with a challenge, they do what is right, not what is easy.

5. You are not a leader unless you are willing to make the tough decision. Sure it is easier to say “yes”, than “no”. Charles Nielsen once said, “When, against one’s will, one is pressured into making a hurried decision, the best answer is always ‘No,’ because ‘No’ is more easily changed to ‘Yes’ than ‘Yes’ is changed to ‘No’.” As a leader, it is more important to make the right decision than the easy decision.

6. Leaders inspire through their everyday actions and words. You don’t need long speeches or memos to inspire. Lincoln’s, “Gettysburg Address” was less than three minutes long and Churchill’s famous, “Blood, Sweat and Tears” speech was two and a half minutes long. Words are important, but actions inspire even more. Mother Teresa’s credo was, “Let no one come to you without leaving better and happier.”

7. Leaders realize that no one, including themselves, is indispensible. Once you become bigger than the cause, you cease to lead. Translated into business, teach your team to do things better than you ever could and you will both benefit.

Leadership doesn’t happen overnight, but a mentor, like me, can help you understand how to take the first steps and then work with you as you transform your management skills into leadership skills.

Practice your leadership skills!

This will benefit you, your family, your team and your customers.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.