Are You Losing Sight of Your Goals?

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Let me paint a scenario for you, which I know is familiar to many.

You come into work bright and early to catch up on all those major things you need to do, and you sit back at your desk with great intentions.

However, you need a coffee to get started, and there are a couple of little jobs that you could quickly knock check off your list before you start on that vital Marketing Plan.

So you do all that, and things are off to a flying start, but unfortunately the calls are beginning to come in by now, and other people need your advice. Time moves on and suddenly you’re midway through the morning, and somehow it’s too late to start on such a big task before lunch, so again it gets pushed back.

Lunch comes and goes and it only takes a couple more distractions, and before you know it that key job gets put off to another day. Why do we do this and what can we do to change it? There are many reasons why business owners avoid key tasks.

  • The task can seem beyond their capabilities, so rather than “fail” at it; they don’t even attempt.
  • They fear what the outcome might bring in terms of “success.” In other words what happens if the business starts to grow hugely as a result of their actions?
  • They don’t have clear enough goals, so they can’t see the benefits of doing the tough tasks. They feel that after all things are moving fine.

The trouble is for any business to grow, you need strategic planning, a set of specific and measurable goals and the ability to take action and make things happen.

Like any living thing, if a business isn’t growing, it is dying. Simply burying your head in the sand hoping everything will turn out fine, or being complacent and just maintaining status quo will ultimately result into a disaster.
This is the reason why more and more people are turning to an outside mentor or Business Coach to help them succeed and grow.

Your ActionCOACH Business Coach will hold you accountable to the targets and goals you have set yourself and work with you on a week-by-week basis.

Your ActionCOACH Business Coach will help you create a commercial, profitable business that works without you.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.