Are you spending or investing your time?

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We have at our disposal 86,400 seconds every single day, we only get them once and when they are gone they are gone forever. Unlike money, which we can all earn money, spend and then go earn again. Once our time has been spent it cannot be replaced.

Becoming more efficient with our use of time is a vital key being successful in business; it is after all one of the mastery stages in our amazing 6 steps process to a better business.

By simply following these simple steps you will find you have more time available and you will be  investing more of your time rather than spending it….

  1. Be decisive
  2. Set clear goals and objectives (using SMART)
  3. Set a daily work plan (the night before)
  4. Prioritise tasks using A,B,C,D,E (consider the consequences in setting priorities).  Reprioritise A tasks using 1,2,3 to identify the most important A tasks and so on
  5. Separate the urgent from the important (what are the long term potential consequences of doing not doing tasks?)
  6. Use the law of forced efficiency (what is the highest value use of your time, right now?)
  7. Use the 80/20 rule to identify the 20% of tasks that will have the greatest benefit and just do those
  8. Develop stamina and high energy through proper exercise, diet and rest
  9. Develop single-handling skills to concentrate on one task at a time
  10. Eat that Frog (do the hardest task of the day first – don’t sit and look at it or procrastinate – just DO IT!)
  11. Organise your work workspace (don’t work in a mess). Use the acronym TRAF – Toss, Refer (delegate), Action, File to help you
  12. Use travel time effectively (listen to CDs, prepare a work schedule for flights/rail journeys)
  13. Develop expertise in key tasks through practice and repetition
  14. Work in ‘real’ time (pick up the tempo, develop a sense of urgency, do it NOW!)
  15. Learn to make decisions quickly; don’t carry ifs, buts, and maybes around
  16. Reengineer work processes:  map them out and identify what needs to be done to reduce the number of steps by 30% minimum
  17. Reinvent yourself at least once a year:  identify what you need to do to become more productive, because everything changes (90 day plan)
  18. Ask yourself this on a regular basis: knowing what I know right now, would I be doing this/be in this relationship/working with this client etc
  19. Set posteriorities:  identify what tasks to procrastinate on, i.e. the lower priorities that can wait, the 80% of tasks that have less value and only contribute 20% of the output
  20. Decide to work to live, not live to work.  This means working towards a balanced life.  It’s the quantity of time on downtime and the quality of time at work to aim for
  21. Be Intensely Action Orientated.  It’s acting and executing that generate results

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.