Blogging Like A Pro

By: ActionCOACH Team

Blogging may well be the last thing on the list for a busy entrepreneur, which really isn’t that surprising.

Blogging is not a medium in which you can often see an immediate return.

But the truth is that blogging does, in fact, make a substantial difference in your business. It can expand the reach of your business and take it to the next level. This is an opportunity to not just brand yourself an expert but to be labeled a thought leader in your niche.

Coming up with blog topics may feel a bit daunting, but it’s easier than you may think. Ask yourself these questions to narrow down your focus.

What are the top 10 trending topics in your field? This is an easy way to choose topics. Simply plug your industry into a Google search and hit news. A plethora of recent articles and trends in the industry will appear.
Have you selected topics will solve people’s problem?
Will this topic add value to their lives?
Think about questions that your clients are constantly looking for answers to? What are they? Create an in-depth list. This can become your blog idea bank.
Is there someone in your company you can profile? Dig into your company’s mission statement and community involvement. These are all great blog topics.

For example, if your niche is plumbing, a simple Google search in early September will reveal the following industry trends:

· Should you put your plumbing online?

· Plumbing Poverty

· Creative ways kids have caused massive plumbing problems

· Global industry projected to double in size

Keeping with the plumbing niche, if customers are constantly asking you how they can solve relatively mild leaks around their homes, create a blog with step-by-step instruction on how to do so. This is where providing value comes in. You want clients and media to see your blog as an educational resource that gives tips-and-tricks of the trade but also provides news and commentary on current industry issues.

One of the most important things that you can do for your blog is to increase SEO by linking back to earlier blogs. For instance, say you wrote a blog on a new certification that has become available, you may want to link to an earlier blog you wrote about how your industry would be doubling over the next two years. This is easy to do with Google analytics. Simply type in UTM URL and enter the blog link into the form. It will then provide you with a shortened link that will allow you to track the number of hits. This is great for marketing and planning future blog topics.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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