Building Raving Fans With Trust

By: Admin

Building Raving Fans Involves Trust.

It is well documented that it is more affordable to retain an existing customer than to find a new one; most references sight a savings of six times. Not only do we want these customers to stay, but we want them to become raving fans.

This level of commitment is built on establishing trust, based upon the following:

Reliability: Can your customers count on, and find you reliable enough to fulfill your commitments and keep your promises? Life is filled with unexpected events; any consistency you can provide, will be a welcome change.
Competence: Do you demonstrate that you know what you are doing? Is your quality of service high enough for customers to want to come back again and again?
Rapport: Have you invested in getting to know your clients well? Do you know simple things like their names or their favorite product, etc.?
Vulnerability: Are you willing to admit when you have made a mistake? Will you go the extra mile when something is not done correctly, and accept responsibility rather than blame it on something (or someone else)? Nothing demonstrates commitment like accountability.
Loyalty: Will you do what is right for the client (even if it does not maximize your benefit)? Will you continue to treat your clients/ customers in a ‘special’ manner?

Most customers move onto other businesses, because they do not believe the business cares about them. By establishing trust first, you can build a dedicated client/customer list that in turn, will include your true raving fans, and help you build the business you want.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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