Choosing What is Best – The Key to Time Management

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I work with so many clients that feel overwhelmed and out of control.  They believe the lie that if they just had more time, or if they managed their time better, that they would lose that feeling.  The fact is that the feelings of overwhelm are rooted in a lack of clarity about what is best.  Almost everyone has more to get done than time to get it done.  And if you lack clarity on what is most important, then you will feel overwhelmed and indecisive, and will lack focus as you try to accomplish whatever you do choose to do.  Another common myth is that we can multi-task.  The truth is you can only do one thing at a time.  You may be master at changing from one thing to another quickly and jumping from one task to another, but at any moment you are only doing one thing.

So the key to losing the sense of overwhelm is determining what is most important to you, and this itself takes an investment of your time.  Again, the feeling of overwhelm and fatigue hits the hardest when we are taking actions incongruent with our deepest values and beliefs.  So how can you determine what is most important?

Find a peaceful place, perhaps outside in the woods or by the ocean or lake, or even in your local park.  Relax and breathe deeply, and use your imagination to project forward in time to a future event.  See yourself riding in a fine automobile, and being dropped off at this event.  See yourself walking into this large, formal room. Notice that all of your friends are there, and many of your most loyal business associates.  And there are your family members as well, all gathered together for this event.  You notice that their attention is directed to the front of the room, to a large rectangular container.  It’s a box, and you’re in it!  It’s your funeral, and everyone that you care about is there.  And they are taking turns, speaking about your life, and what you meant to them.

Now answer this question:  What do you want to hear them say about you?  And what do you want the others in the room to be thinking about you?  Write it down.  The comments from your family, your business associates, your fellow church members, and your old and new friends.  You are now gaining a true sense of what is most important to you.

Here is the lesson.  And it comes in the form of another question:  Are you planning and choosing activities and projects that will create the comments and thoughts that you want to hear at that event?

Now capture and review all of your to do’s on a single list, and review them in light of what you have just learned.  If you have followed my instructions, you are much better prepared to choose the priorities based on what is most important and valuable to you.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.