Customer and Team Incentives for Bigger Sales

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Providing incentives for both, one’s customers as well as team members leads to bigger sales, thereby boosting the average dollar sale for the business owner.

Customer Incentives for Bigger Purchases:

It is useful to offer points or ‘funny money’ that are given out for each dollar spent. When your client reaches a certain number of points, they can receive a discount off of their next purchase. Funny money’ can be honored as real money that is used for future purchases, or can be gifted for a pre-determined dollar amount of purchase made. The idea is to get your customers to spend more than they normally would just to earn extra points.

Here are some useful hints and tips on providing customer incentives:

  • Always have incentives for people to spend more; it’s much cheaper than advertising for new customers.
  • It’s best to offer rewards in the form of ‘funny money’, as it encourages them to come back.
  • Have some fun with it. This way people are more likely to remember it and thus more likely to tell their friends.

Team Incentives for Bigger Sales:

Nothing works better than setting targets for your team, and offering a bonus of some kind for each one achieved. List the different prizes available beside each goal. Running it over the course of a month will keep the enthusiasm high amongst the team.

A free Christmas party or social club function would be great incentives as team goals.

Here are some useful hints and tips on providing team incentives:

  • Openly communicate your goals with the entire team.
  • Make it clear what each individual has to do to make it happen.
  • Monitor the progress in such a that way everyone can keep track.
  • Offer great prizes that fire people up.
  • Make sure the gift doesn’t take too much away from your margins.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.