Customers Must Know Everything About Your Business

By: Admin

It is important for business owners not to fall for the false assumption that customers know everything about them and the products/ services they sell.

A business owner may also sell himself as an expert and increase his average dollar sales.

Make Sure Clients Know Your Full Product and Service List:

The more they know about the more they can buy. Place signs around your business to inform your customers of the things you do. Include it in your mailouts, newsletters and telephone on hold messages.

It is also important that your sales team educate the customer on these products/services as they serve them.

Most business owners mistakenly assume their customers know about everything they sell. The fact is, they’re usually aware of less than one quarter of everything you sell.

Here are some useful hints and tips to ensure that your customers know everything about you:

Tell people what you do and sell, then tell them again and again.
Ensure all sales team members know as much as you about the products and services you offer.
Have a system in place so sales team members are required to tell customers everything you do, every time.

Charge Consulting Fees:

This is a great way to increase your average dollar sales. This works particularly well in DIY (do-it-yourself) business where many of your customers may not know how to do particular projects. Once you’ve sold them the products they require explain to them that you also offer consultations at a minimal cost. And when you’re doing your consultation with them you’ll have the chance to sell them extra products.

Here are some useful hints and tips on charging consulting fees:

Sell yourself as the expert – “If you want to get the absolute best out of this product, I can show you”.
Be careful – with expensive items customers will expect this information free of charge.
Use the time together to sell other products… after all, you’re the expert.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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