End The Sales Process With Action

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It is crucial to end the sales process and ask for the sale.

Follow-up & Follow Up Again:

Don’t let anyone slip through your fingers. Follow up until the point when the customer is becoming audibly annoyed with you. At this point, you’re probably damaging your chances more than helping them.

Keep calling until they buy, or they buy somewhere else. Until then, they’re still a ‘hot’ prospect.

Here are some useful hints and tips for following-up:

    1. Don’t get disheartened, a NO now could mean YES in a week.
    2. Don’t be afraid to call back, again and again- after all, you have a great product.
    3. Even if they don’t buy with you try and find out why and continue to maintain the relationship so they buy of you the next time.
    4. Ask for referrals.

Ask For The Sale:

Don’t be shy. If you’ve asked enough questions, you should have established that the person wants to buy what you sell. If that’s the case, assume the sale. Ask them assumptive questions like, “Would you like to pay for that on credit card, or by cash?”

Here are some useful hints and tips on asking for the sale:

    1. Don’t be afraid- you deserve the sale.
    2. By not being a little aggressive you risk letting a hot prospect go who might just be hopeless at making decisions.
    3. ‘Read’ the situation carefully and ask the big question when you know you’ve sold all the benefits.
    4. Word the question carefully- you don’t want to sound too cocky!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

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It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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