Facebook Fans: A Game of Hide & Seek

By: ActionCOACH Team

Facebook Fans: A Game of Hide & Seek

We live in a time and place where our relevance and popularity can be measured by our number of social media fans or followers.

As a brand owner it looks and feels better to have 500 fans instead of 50. With that said, have you ever wondered how many of your fans are actually paying attention to your posts? Is Facebook worth your time, and are your posts hitting the mark?

According to recent benchmark reports from a Facebook analytic tool PageLever, the following was discovered.

• 1 out of 50 post views earn a negative response.

• Negative responses most likely result in all your page stories being blocked, which is 60 times more likely than clicking “unlike” on your page.

• Post are more often reported as spam instead of the page being “unliked”.

For every 50 posts you are unsubscribed by 2% of your fans. This does not mean that your number of fans is decreased, but the number of those fans hiding from you without your knowledge is increased.

If you were to post one thing a day every day for one full year, 15% of your fans would be hiding from you by year’s end. Why is this happening? And what can you do to keep your fans engaged?

Focus on Maximizing Fan Engagement

Do not feel discouraged, a few tweaks in your approach moving forward will make a world of difference. It’s time to take the blinders off and focus on maximizing fan engagement instead of fan count. Are we giving our fans relevant brand content, frequency expectations and the things they want to see? Here are a few tips to keep your fans loyal.

1. Quality over quantity: Your current fans are just that…your current fans. Some of them are hiding from you and some are not. Moving forward it is important to cater to those who are actually paying attention or engaging you. This will grow the quantity of your qualified fans.

2. Frequency doesn’t always sell: Your Facebook page is not a traditional form of advertising like radio, TV or print. Set frequency expectations for your fans. This can be done by posting once a day at the same time of day. Think about the time you most often visit your page…post then.

3. Talk the talk: When you make a post be sure that it reads the way you would say it to someone. For example, if you own a flower shop you are by no stretch of the imagination a professional copy writer…..post the way YOU talk. Your fans like you for a reason.

4. Own your brand: Your fans do not want to hear your political views. They are not a fan of your page to be entertained, unless your brand is entertaining. Be sure to keep all of your posts in line with your brand. Keep your fans up to date with product trends, new products or services, your promotions, events etc.

5. Ask for help: As a good rule of thumb you should post at least one poll on you page per quarter. This poll should ask your fans what they want to see more of from you. Measuring your products or services this way is very beneficial as well.

In closing, be sure to have fun. While this is a very serious subject we are still talking about Facebook. Don’t take yourself too serious, stick to the fundamental tips above and treat your fans to a great page.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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