Finding Your Niche

By: ActionCOACH Team

Whether you’re a business coach looking to specialize in a specific niche or prospective entrepreneur looking to make a name for yourself, finding the right specialty for you is important for success. But, like anything else, it’s a process. Here’s where to start:

1. Start with YOUR interests.

It’s almost cliché at this point, but you have to follow your bliss, as the great scholar Joseph Campbell once said. That doesn’t mean that your niche will be the perfect culmination of everything you’ve ever dreamed of, but it should at least be something that you find interesting. Interest creates drive. The drive creates success. You see where we’re going with this.

So, make a list of your top 10 interests.

2. Recognize problems that need to be solved.

Now the narrowing process begins. Identify the problem and create a solution. Ensure that you can create a solution for the target market, which requires some target market research. How do you accomplish this?

Talk to your target demographic. In real life. Online. Just talk.
Play with different keyword combinations on Google Trends and Google AdWords keyword planner. This is a strategy to pinpoint popular searches and pain points.

3. Determine profitability.

By this point, you should have a more focused idea of what niche might suit you the best. At the very least, you should have a few promising ideas you’re excited about. At this point, it’s appropriate to do enough market research that you’ll have an idea of the profit margin possible in this niche.

4. Testing.

Now you have all the facts. It’s time to start testing. Don’t just dip your toe in. Jump in headfirst and test your idea.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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