Gearing Up for BEF 2019

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The ActionCOACH sponsored Business Excellence Forum & Awards are fast approaching, and we could not be more excited to share the line-up. The event, which will be held Feb. 17-19 in Charleston, South Carolina., will feature a stellar line-up of world-class speakers, including Law of Attraction guru, Michael Losier; ActionCOACH CEO, Brad Sugars; author, Mark Thompson; first female NFL coach, Dr. Jen Welter; author, Sheri Riley and business powerhouse, Stephen Hightower. Awards Dinner

Historically attended by 2,000 business leaders, entrepreneurs, and business professionals in five countries around the world, the event provides a unique opportunity to network, exchange ideas and celebrate the successes in today’s marketplace. The event also provides an opportunity to learn from business growth experts, innovators and thoughts leaders who are transforming business culture. 

“This is an event that has the potential to be life-changing for coaches, clients, and anyone in the global business community who attends,” said ActionCOACH CEO, Brad Sugars. “Yes, this is an event that is held annually, but I don’t think I’m exaggerating to say that it gets better each and every year. Our speakers this year are experts in a wide variety of specialties, and I can’t wait to go enjoy the experience, not just as a speaker, but as a student.”

Last year’s event in BEF San Diego was a blast! We laughed, we learned, and we were able to honor some of the finest businesses in the country. Join us this year in South Carolina. Buy your tickets here: http://www.thebusinessexcellenceforums.com/events/?event_id1=13.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.