Get Social or Get Left – How to Build Your Platform

By: ActionCOACH

Date: 01 / 11 / 2024

If you don’t have a good online presence on a popular social media platform, then you run a high risk of becoming invisible to your customers. In the current fast paced market, every business needs to develop and maintain individual accounts at different social media platforms, to attract customers and keep them informed of the latest offerings.

With more than half of the world population being active on social media platforms, if you don’t work with an active social media presence, you will get left out of the competition. What you need to do is build your brand identity on different social media platforms by following these tips:

Choose the best social media platform to reach out to your customers: Though Facebook is the most popular platform to reach an ever growing number of probable customers, Twitter and other platforms are also used by a wide population. It is best to do a survey and know where your target market is most active. Then create a social platform to attract customers.
Once that is done, make sure you ensure visibility by opting for different social networking strategies. These will help you further build your social media account, to engage the interest of your customers.
You can initiate creative discussions to get new ideas from your followers and targeted audience.
Post interesting videos and photographs to give a valuable insight to the target market about the products and services you offer.
Start a promotional campaign, by introducing contests that offer great gifts to online contestants. Introduce interesting rewards for growth and promotion.
Offer interesting news and feedback, to create loyal customers on social media platforms.
Upload the latest updates about your products, services, latest attractions, events and promotional campaigns, and outlet openings on your social media platform.
Make a lasting impact on your target market, making them come back for more interesting updates and news on your products and services.

Remember, if you don’t have a social media presence, then you are not considered a true competitor in today’s industry!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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