Getting Social-Daily Social Media Activity

By: ActionCOACH Team

Traversing the tumultuous waters of social media can seem daunting for many. Many business owners aren’t certain how to even engage on a basic level, let alone create a thorough checklist of daily responsibilities to keep the company’s social media presence viable.

That’s where we come in. This is the second blog in the “Getting Social” series, designed to give you insight into how social media works and create best practices that work for you and your business.

So, what should your daily social media activities consist of? Check out the tips below:

Daily Social Media Activity

· Respond to messages: Think of social media as customer support. It’s key to engage with the customers who are proactively reaching out to your brand.

· Monitor and respond to brand mentions: Sometimes customers will tag you in the post. Be sure to engage, respond, comment, like and address concerns.

· Find and engage with potential customers: Monitor for mentions of keywords that indicate that someone is looking for a product similar to yours.

· Post three to six times on Twitter – Memes, videos, articles, news, photos, you can post anything that gives people insight into your brand. Be sure to respond to mentions.

· Post one to two times on Facebook: With Facebook constantly changing algorithms it can be tough to keep content in people’s newsfeeds. A good rule of thumb is to post twice per day, but nothing too promotional.

· Post one to two times to LinkedIn: We suggest posting once per day.

· Monitor the competition: Following the competition can give you an idea of what type of content resonates with your shared audience and which of their social followers may not be happy with their products.

· Work on a blog post: Ideally, you should be blogging at least once per week. Blogs should be between 300-500 words.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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