Getting Social-Long-Term Strategy

By: ActionCOACH Team

Date: 01 / 11 / 2024

Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies.

Weekly

Run your social media analytics: This is essential. Stay on top of what’s trending and which posts are getting the most engagement. One of the great things about social media is that once you realize something isn’t working you can create a new strategy, test, and measure immediately. Luckily, each social media platform has analytic tools built in. Each of these systems is fairly intuitive and easy to use. Don’t be afraid of them. Just dive in.

Encourage your employees to engage and share your content: Employees are your brand advocates. Encourage them to share some of your content on their social media sites and benefit from their word-of-mouth marketing. Do not, however, mandate this. Their personal channels are their choice

Monthly

Audit your strategy: This is similar to checking your social media analytics, but instead, you dive much deeper into your data to figure out exactly how to approach social media marketing moving forward.

Quarterly

Assess KPIs: Once you have several months’ worth of data, you can assess how you’ve performed based on the KPIs you’ve chosen to measure your performance against. Did you reach your goals for impressions, clicks, mentions or new followers?

Remember, it’s important to remember to gauge your social media presence at the beginning with an overall audit so that you have something to measure against as you move on. Based on the data, decide what is working and what is not. Then adjust your strategy accordingly.

Happy posting!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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