Goal Setting-You’re Doing It Wrong

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Setting goals is really a simple thing. It’s a wonder so many people seem to struggle with it. Still, there’s no doubt that maintaining motivation can often prove a bit tricky.

We’ve created a guide to help you stay on the straight and narrow, one that will keep you motivated even when you face obstacles and you feel like quitting.

  1. Determine your desired outcome

Pretty basic stuff. Ask yourself where you hope to be one year from now. What do you believe success looks like? How do you get there? Be specific. How will you make that goal a reality? You must devise concrete steps to take action. If you’re too general, for example, stating that your goal is to become “a millionaire.” That’s really broad. The action steps can become convoluted and overwhelming. Clarity is key here. Once you feel clear, begin outlining your action steps. One of the easiest ways to do this is to figure out your game plan. Start with the end in mind and work backward.

  1. Write it down

Science has proven that actually writing down your goals makes them more likely to come to fruition. By writing them down you’re investing in them, you’re setting your intentions. This is also a step that provides the kind of clarity you must have to begin creating your plan, and you do need a plan. Writing down just your goals isn’t enough. Be sure that you’re adding action steps and deadlines.

  1. Create “I Am” statements

According to ActionCOACH founder Brad Sugars, “You don’t attract what you want, you attract what you are.” Creating “I Am” statements helps you to set your intention and believe it. It also tells the Universe that you’re ready for whatever you’re calling in. For example, if your goal is to start a business as a mobile make-up artist, your “I Am” statement might read, “I am in the process of becoming the city’s most popular and sought after make-up artist in the city. I am in the process of building a make-up empire that will yield my own brand and lead to stellar influencer reviews on YouTube.”

Finally, remind yourself daily that you’re working for something specific and take planned, active steps to work walk towards your goal.

Another key component of success is to surround yourself with the people that align with your goals.  You need to be engaged with people who have a similar mindset.

Look at your list and “I AM” statements every day. Be sure to have a plan-a week, a month, 90 days, one year, and so on. If you can do that, you can’t fail.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.