How Applying Leverage Can Get You Massive Business Results
By: Carmen Gigar
Date: 01 / 11 / 2024
Today, Brad Sugars, CEO & Founder of ActionCOACH discusses Leverage as it relates to the type of work business owners need to do to get massive results in their business.
Too often Business Owners focus on the 80% of work that gets them 20% of the results. This as defined by Brad is Employee work. Necessary, but continuing to devote most of your time as an owner on this type of activity will not move the needle forward as fast as you need it to go in today’s every changing marketplace. Instead Sugars, focus is to find the 20% of work that gives you 80% of the result. This he calls OWNER or Leader’s work. Using this approach you are choosing areas of your business that make real, lasting and impactful different to your bottom-line.
No longer buried under the tedium of minor tasks that don’t actually result in increased sales or profits or revenue is not OWNER’s work. Identifying where you have leverage to move your business forward faster and more profitably is critical.
In the short video which follows, Brad outlines how to get started identifying the 25 Leverage points in your business that will make the biggest and most noticeable change in its future.Applying Leverage to Your Business for Massive Results
Visit Bradsugars.com to learn more about his NEXTLEVEL program and scholarship opportunities.
Go to www.actioncoach.com to learn more about working with and or becoming a certified professional ActionCOACH Business Coach.
The concept of business coaching, as it is widely known today, was pioneered in 1993 by the founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues. From a humble one-man-show operation to a multi-million enterprise, ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company.
ActionCOACHes can be hired and selected for any industry in which you operate. With nearly 1,000 experienced ActionCOACHes working in more than 70 countries all around the globe, we promise that we can find a coach that works for your own personalized needs. Your coach will learn your business inside and out, and the advice and guidance you receive will be tailored to your business’ unique circumstances.
Your ActionCOACH will not only provide you with the advice that you need, but will continue to follow up with you and evaluate your progress. Your personal growth will be nurtured and fostered as you grow and flourish within the program. Your ActionCOACH will construct an Action Plan that will put your goals and plans onto paper and hold you accountable for your own actions. No matter how long it takes, we will not leave your side until we know you are ready to soar.
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.
These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.