How To Get More Sales With Less Effort

By: Admin

Getting sales results is more about possibility thinking rather than “We can’t…” or “That won’t work” statements.

When developing a sales or marketing strategy, negative statements and thinking shut down the creative part of the brain, limiting the ideas we can come up with. This is caused by the fear of being seen as “way out there” or “just plain stupid”. To overcome this, the team needs a friendly environment where “risk taking” is supported and encouraged.

One of the keys to getting massive results in sales is to think “outside the square”. Getting creative and asking positive questions rather that limiting statements.

We worked with a bakery that was having trouble selling its new bread cob. They discounted the price from $3 to $2 and still were unable to make it a success. With a bit of lateral thinking, we instigated a “trade in” strategy, where if you bought in your old bread, we would trade it in for $1 when purchasing the new cob.

Not only did bread sales go through the roof, but the local press came out to see what was causing all the commotion!

The point is – Don’t make the statement, “That would never work for us”, rather ask the question “How could I apply that to my business?”

With that in mind, I have included some questions that I have used in the past to “break” my traditional thinking and get creative. Please use them and add any others that get your creativity going. Remember that no idea is a bad idea until it is proven otherwise.

Questions to ask yourself in developing a sales and business development strategy:

What is my objective?
What is the target we would like to achieve?
If we needed to double the businesses revenue, what could we do?
What other strategies no matter how outrageous could we consider (list at least 20)?
What are the obstacles that we need to overcome?
What outside assistance do we need?
What structures can we put in place to measure the effectiveness of the strategy?
How could we determine if the idea would work?
Considering that we are in the people business, what can we do (outside of gaskets) for our customers?
Knowing our business the way we do, what are our customers looking for (outside of the price/service area)?

What are our customer saying about…

Their other suppliers
Their Jobs
The industry
The market

For each strategy…

Who are our target market?
Where do they go?/What do they read?
Which clubs or groups are they involved in?
How do we target them?
When is the best time to contact them?
Why do they need us?

These are just a sample of guiding questions. Your limitations are based on your current thinking, in a “safe” environment creativity can boom…and so can business.
About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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