How To Write A Mission Statement

By: ActionCOACH Team

Mission statements are a necessary part of running a corporation or even a small business. Because, if you don’t know what you stand for, how will anyone else?

A mission statement tells people what your business is about, your values, the products or services that it offers and the potential audience demographic. A mission statement is essentially a vision statement. It includes where you see your company going.

But the mission statement isn’t just for potential customers. It can be a guiding lighthouse dedicated to ensuring that your business doesn’t get lost at sea, that your making sound decisions in-line with the company’s best interests. Those who choose not to create a mission statement often find themselves floundering, not sure how to plan for the future, especially as a small business owner. A mission statement provides clarity.

That being said, the exercise of creating said statement should not be fretted over. If you find yourself spending too much time on the project try getting a second opinion. Brainstorm with a business associate or friend. And, be careful not to make unrealistic promises that you cannot deliver on. There’s no point in creating a statement spun from pure fantasy.

So, how do you get started?

Do your homework. Read the mission statements of companies that you idolize and admire, especially those who are in your industry. Be sure that you’re not copying what the competition has to say, but this exercise will give you a great sense of what works and what does not.

While crafting your mission statement, keep in mind that there are several audiences you want to target. Your customer, employees, and potential business investors. Each will want to learn something different about the business by reading the statement.

Above all, just remember that this is a process. It may take several sitting. You don’t have to commit to it right away. Remember, you can write your mission statement in pencil. You don’t have to commit right away. You can tweak until your satisfied with a final version.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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