Improving Cash Flow: 6 Keys to Success

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Improving Cash Flow: 6 Keys to Success

Cash flow improvement has been made a mystery over time, and has become elusive for many business owners. However, there are just 6 Keys to improving your cash flow in any business. This means you only need to focus on 6 areas of your business to make a massive improvement. So what are these 6 keys to success: improving cash flow?

Marginal Cash Analysis

The figures in the following chart are all about your Cash Flow (NOT YOUR PROFIT). The information was generated during one of our two day PlanningCLUB workshops, using the business modeling tool we give our clients access to.

Marginal Cash Analysis

The above chart states, that for every $100 of new sales coming into the business, the business needs to find $14.75 in cash to fund sales (see the Net Variable Cash Flow Figure). Therefore, if we were to grow this business, we would need access to surplus cash e.g. line of credit, overdraft, cash at bank etc.

Area 1 – Revenue Improvement

The first step in improving cash flow is revenue improvement via a price increase or an average value of sale increase. NOT volume of sales. More customers in the above situation will dramatically decrease the cash in the business. Therefore we must improve price or sell items of a higher average value of sale.

Area 2 – Cost of Goods Improvement

A reduction in the Cost of Goods will help to improve the cash flow situation. This can be undertaken via a price improvement / average value of sale improvement as per Area 1. Additionally, you can reduce the actual Cost of Goods by changing supplier and / or getting a better deal from suppliers. Working with suppliers via tender process, telling them you are gaining additional quotes, purchasing online … there are literally hundreds of strategies our ActionCOACH community use to help you in this area.

Area 3 – Accounts Receivable Improvement

Accounts receivable, debtors e.g. money your customers owe you. By collecting faster, getting deposits, progress payments, collecting payment at time of delivery etc., are different ways to improve this figure. Your financial reports should tell you the average number of days your receivables are outstanding. The idea is to reduce the number of days in comparison to your current position.

Area 4 – Inventory Reduction

As with Area 3, it’s a matter of reducing the average number of days your inventory is sitting around. Sell off old stock, buy faster moving stock, get stock on consignment etc. Implementing a stock system, bundling slow moving items (at a discount) with faster moving items. The idea is to reduce the number of days in comparison to your current position. If this area is a problem, then work with one of our ActionCOACH business coaches and they will keep you on track to reducing this area.

Area 5 – Accounts Payable Increase

Area 5 is different from the rest as we actually want to increase this number. The key is to pay your suppliers slower, while still keeping within trading terms of your suppliers. Increasing the amount owing to your suppliers keeps cash in your business longer. However, there is a trade-off… the money must be put to operational use NOT buying cars or toys etc. Therefore, the idea is to increase the number of days in comparison to your current position. You can also use a 55-day interest free credit cards BUT you need to fully pay the card by day 50 AND the card must only be used to pay creditors.

Area 6 – Overhead Reduction

Finally, let’s talk about our last key factor in improving cash flow. Reduction of Overheads / Expenses without reduction of required capabilities. For example, you would not terminate an effective sales person to reduce costs. However, you might reduce some admin personal if they were not being fully utilized. You might sub-let some of your office space if it was vacant. Review your monthly costs and see where you can reduce the payment by changing suppliers, getting rid of the cost.

Putting in a purchase ordering system will require their team members gaining authorization prior to spending the money. Many businesses we work with have an “after the fact” system e.g. they spend and then it’s too late. If you have a purchase ordering system, where the team need to list the item, the cost, the reason for wanting it, and a purchase order number… then you get to make a decision to spend or not to spend before the order is placed.

As well, you have a tracking number to check the order when the supplier delivers it. Many clients we’ve worked with are amazed at the number of times the supplier did not supply all goods, OR the goods were invoiced at a much higher price.

Free Coaching Session

I hope this information on 6 keys to success: improving cash flow was useful. To find out more… simply click on the link below and we will have one of our ActionCOACH Business Coach’s call you!

free-coaching-session ActionCOACH

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.