Increase Your Conversion Rates and Boost Sales

By: Admin

Here are a few ways of boosting your conversion rate:

Charge For Normally Free Advice:

This will set you up as the expert, and put you in a far better position when it comes to crunch time. You may not deal with as many prospects but, every one you do deal with is well qualified.

Here are a few hints and tips on charging for expert advice:

Put a price on your time and knowledge.
Use that credibility as leverage when it comes to making the sale.

A Gift Cheque Towards Purchase:

Include a gift cheque with your letter which people can spend on anything you have to offer. Works best when your product is mid-priced, and the voucher accounts for about 10-15 per cent of the purchase price. Make the voucher a dollar amount, not a percentage though.

Here are a few hints and tips on using gift checks to drive sales:

Make sure it’s time sensitive – ‘valid for this week only’.
Include a couple (so they can give one to a friend) but stipulate only one per person.

Always Have Stock On Hand:

That means you can say to people “And of course, you can take this home today. I have one in stock.” This makes it far more immediate for people. There’s no bigger turn-off after getting excited by a product to then be told there’s a two week waiting list.

Here are a few hints and tips on ensuring you have enough stock-on-hand:

Always have enough stock so people can take one home immediately.
If you are out of stock and the product allows, offer them a demo which will be replaced when new stock arrives.

Offer Exclusivity:

Letting people know that they have the opportunity to be your only client can make them feel excited. It can also have the impact of making them want to buy now to sure it up.

Here are a few hints and tips on how you can use the prestige factor and offer exclusivity:

If you can offer exclusivity, make sure you get a premium price for the prestige factor.
Ensure you can keep the promise if you make it!

Allow Pre-Payment:

Allow people to pay before the goods have arrived. You may even want to offer a discount, or an added value product to encourage this. The department stores use this technique very successfully be offering lay-by

Here are a few hints and tips on allowing pre-payment as an option:

Offer some kind of incentive, it helps with planning your inventory.
Make sure the offer features prominently in your advertising.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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