Managing a business successfully requires that you possess the complete package, so to speak. You need to have strong interpersonal skills as well as strong technical skills, which is a combination of traits that few people possess. This is why business owners hire people to do the bulk of the work, since hiring the right people brings skills and strengths to the business that will allow it to grow and expand. The customer and sales side of things are looked at very closely, but some managers and business owners forget the third facet: worker satisfaction.
While it doesn’t immediately show up in customer reviews and overall sales, a dissatisfied workforce drags everything down. Workers are more likely to quit, they won’t put as much effort into their jobs, and they won’t go above and beyond in what they do. If your workers aren’t happy and engaged with their jobs, it will show up in the loss of productivity, dissatisfied customers and high labor costs associated with above-average turnover. Keeping your employees happy and satisfied at work will pay dividends that will ultimately lift the business over its competitors in the long run.
Some of the following strategies are proven methods of keeping your workers happy and productive.
1) Give them clear and defined objectives
Nobody likes feeling like they are just wandering around aimlessly. If your employees don’t know what is expected of them, then they will not know how to perform in a manner that boosts your bottom line. It can be very frustrating to work for a boss that doesn’t know what they want from you, yet still holds you accountable to some kind of a target. If you have ever had a boss yell at you for failing to meet a sales target yet offers no way to improve current figures, you know what I mean. If you come in with clear goals and expectations, your workers will work harder to achieve them.
2) Support them in the workplace
This manifests itself in a few different ways. One problem that some workers have is that they feel as though their workplace does not offer a safe and comfortable working environment. Whether they are being harassed, put on the receiving end of office politics, or punished for having personal issues in their lives, these work environments are not healthy and conducive to a happy workforce. For example, if a worker recently lost a loved one and their productivity suffers as a result, how you respond to that will go a very long way towards their overall level of happiness. Being callous or indifferent to their struggles only serves to make them feel unappreciated and unvalued.
With that said, supporting your workers doesn’t just mean making their work environment accepting. Your employees have lives outside of work, and when they feel as though work is intruding into their lives they are not going to feel engaged and ready to give their all. If you respect their personal life and accommodate them when things go awry, they will feel more appreciated. In turn, they will return the favor when you need to ask more of them.
3) Give them a stake in the business
If your employees see their job as nothing more than a paycheck, then they will never be motivated to do more than the bare minimum. Companies that give their workers some sense of ownership over their business’ performance report much higher level of job satisfaction and engagement. Starbucks has done this to great effect; all of its employees are referred to as “partners”, and all of their partners are given stock in the company for each year they are employed with them. As a result, the turnover rate at the company (at about 100%/year) is considerably below the industry norm for customer service jobs (about 300%/year).
If your business is small and doesn’t operate like that, you can also give them a clear goal with an incentive added to reach it. Some businesses give bonuses to workers for meeting certain sales targets. Others promise raises. If you give your workers something to fight for, they will work that much harder to achieve that goal.
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.
These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.