Keeping Your Clients Longer-3 Steps by Brad Sugars

By: Admin

Date: 01 / 11 / 2024

Keeping Your Clients Longer-3 Steps by Brad Sugars

It is a known fact that it costs six times more to gain a new customer. In such a scenario, it becomes critical to keep your customers coming back so you get repeat business – over and over again. To learn more, keep reading this post by Brad Sugars!

Here are 3 Steps to Keeping Your Clients Longer:

Welcome Your Customers. People are more inclined to engage with a company that makes them feel important and appreciated. Customers can tell whether you’re happy to see them through subtle gestures and signals – your tone of voice, your expressions, your posture, the way you are dressed – all these things send potent, often powerful messages to them.

Reward Loyalty. If you can retain your customers, your revenues will increase. As discussed earlier, research indicates that it costs six times more to get a new customer versus serving an old one. Therefore, it obviously pays to retain your customers. So the question is, “Are you keeping your current clients engaged, involved and interested in returning to you for your products and services?” It does not cost much or take much effort to let someone know you appreciate their patronage and are ready to reward them for coming back to you.

Reduce the Risk Factor for them by Providing Superlative Service. Each time a client decides to seek a new business, they are taking a risk in terms of determining whether they will have a good experience. If you can provide them with a good experience, you’ve greatly enhanced their satisfaction level and reduced their need or desire to go to a newer business where the quality of service or experience is unknown. This will make engaging with you less risky and help you retain your current customers. Keep an open ear and learn to look for any signs that your customers aren’t happy with the product or service you are providing customer satisfaction surveys can play an important role here.

In the long run, a few simple steps, intended to keep you focused on the needs and wants of your current clients, will be far more cost-effective then spending all that time, energy and money in looking for new clients.

For more insights into this topic, read Brad Sugars’s “Instant Repeat Business.”

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Reviews blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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