Modern Marketing

By: Admin

Are you wasting money on marketing that is no longer reaching your prospective clients?

Traditional “interruption” marketing is losing its effectiveness in today’s market place. Why? Consumers are changing; previously people sat though the ads on TV, now with TV on demand and the use of items like TIVO and online viewing, they’re missing your ad and enjoying their show instead. If they’re at the cinema waiting for the movie to start they’re interacting with their iPhone or talking with their friends but not watching your ads on the screen.

So how do you reach the modern consumer?

Well first of all you need to identify him! Then you identify WITH him! For instance, in the 80s and 90s someone who was 50 years old was looking towards retirement and assisted living accommodation or maybe looking after grandchildren. In today’s market a 50 year old is doing more, staying much younger and being more active. The thoughts of the 80s and 90s aren’t as appealing to today’s market.

Even teens and young adults have changed. Most aged 17 to 25 years think of themselves as older, more like a 30 year old. And everything has become digital, so if you can’t reach them through a smart phone it might as well go through one ear and out the other.

Modern marketing is about interaction, the whole experience, from first contact to final purchase. Consumers expect you to meet their needs but YOU must do more than that to get their attention! We need to market directly and interactively to them. Test and measure many different approaches and see what works and what doesn’t.

Your consumer now is ever changing and if you want to keep up with today’s market, you have to be willing to change too. Test and measure and talk to your customer to find out what best fits them.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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