Procrastinators Unite

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Neil A Fiore defined procrastination in, The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt- Free Play as a type of behavior, which is characterized by deferment of actions or tasks to a later time. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision.

The word Procrastinator comes from the Latin word procrastinates, which means pro- (forward) and crastinus, which means – of tomorrow.

Procrastination may lead to increased stress and anxiety, a feeling of guilt and shame, the loss of productivity and the creation of a crisis situation due to the disapproval of others for not following through with one’s responsibilities or commitments.

These combined feelings can promote further procrastination. While it is normal for people to procrastinate to some degree, it becomes a problem when it impedes normal functioning.

The causes of procrastination could be psychological or physiological. The psychological causes may vary greatly but are usually centered on issues of anxiety and a low sense of self-worth. The physiological causes of this type of behavior mostly revolve around the role of the prefrontal cortex. This area of the brain is in charge for executive functions such as planning, controlling impulse, focus and attention. It helps filter out the distracting stimuli from other regions of the brain.

In business, procrastination can be very costly.

Procrastination’s seed is the lack of vision. Every business owner needs to have a clearly defined vision. An unclear vision reaps vague results, and vague results reap an unfulfilled life. This really matters in business and in life; you get only one chance, use it to the best of your ability in a proactive manner.

People procrastinate for different reasons. Three basic types of procrastinators are:

  1. Arousal types, or thrill-seekers: These people wait to the last minute for the euphoric rush. (I also call this the “Harry Houdini Syndrome”.)
  2. Avoiders: These are people who may be avoiding fear of failure or even fear of success, but in either case, are very concerned with what others think of them; they would rather have others think they lack effort than ability. (These people procrastinate because they are afraid of success that they know will result if they move ahead now.Because success is heavy and carries responsibility with it, it is much easier to procrastinate and live on the, “Someday I’ll…” philosophy.
  3. Decisional procrastinators: These are the ones that cannot make a decision. Not making a decision absolves procrastinators of responsibility for the outcome of events.

How do you stop procrastinating? You can’t do it alone. Get some help. That’s the essence of Business Coaching – developing a clear Vision and being held accountable to that Vision.

So what are you going to do now? Take Action or just sit there hoping things will magically change?

ACTION #1: Call me if you’re ready to stop Whining and start Winning!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.