By running in-store promotions and flashing light specials, a business owner can boost average dollar sale.
In-Store Promotions:
Run in store promotions on a regular basis to create interest in products or services people will buy as an add on, or on an impulse. These could take the form of product demonstrations, competitions or sporting personalities live in store.
Different events such as Easter, Christmas or your store’s anniversary can be turned into interesting promotions.
Here are some useful hints and tips on running In-Store Promotions:
- Always link an in-store promotion with a special offer.
- Make it time sensitive; ‘only available today’.
- Once they go for the promoted product, get their attention focused on everything else you offer.
- Be different; check out other people’s promotions and then improve upon them. This will make you a real talking point.
Flashing Light Specials:
To run flashing light specials you need a flashing light or siren. This is then set off to direct people to products that are on sale. The sale should only last for 10-30 minutes.
It’s best to use flashing light specials when you have stock you wish to clear, damaged goods or if you wish to highlight a new product.
Here are some useful hints and tips on running Flashing Light Specials:
- The discount must be really impressive.
- Encourage people to buy the product in bulk.
- Always introduce them to your other products while they are there.
- Be careful with the flashing lights and sirens; if you run a really up-market business this might not be for you.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.
These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.