Prospecting this Summer?

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  1. No one wants to be bothered
  2. It’s too hot
  3. It’s a beautiful day; everyone is out
  4. No one is thinking about work
  5. Prospects are getting ready to go on vacation
  6. Everyone is on vacation
  7. Prospects are just returning from their vacations
  8. I’m preparing to go on vacation
  9. I’m on vacation
  10. I’ve just returned from vacation
  11. My assistant is on vacation
  12. Their assistant is on vacation
  13. No one is in on Mondays
  14. No one is in on Fridays
  15. Prospects are catching up midweek
  16. Prospects leave the office early
  17. Prospects go to the office late
  18. Prospects take long lunches
  19. No one makes appointments until after July 4th
  20. No one makes appointments until after Labor Day

Print this list out. Send it to your competition. They will think it is true! Then, get on the telephone!

Life and work continue, even in the summer! If it’s too hot, then your prospects will be in their nice, air-conditioned offices — where you should be, too, making calls. If it is a beautiful day, some people may be out.

The rest will not.

Everyone is not on vacation every day. If you happen to call someone who is on vacation, call them back when they return. If they are planning a vacation, schedule the meeting for when they return. If they have just returned from their vacation, schedule for a time when they say they will be caught up. If you are going on vacation, schedule for when you return.

Prospects are in the office on Mondays and Fridays, early and late. They are frequently at their desks during lunch — especially when you are calling the boss.

Prospects make appointments all summer long, just as they do in the fall, winter and spring. If a prospect asks you to call back after a holiday, suggest that you “pencil in a meeting for after the holiday.”

Promise that you will call to confirm it and then do so!

Have a wonderful prospecting summer!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.