It helps convert prospects into customers by providing quality products and increasing range or variety.
Increase Range Or Variety:
The more you have, the more options you can give the customer, and the more individual tastes you can cater for. Naturally, you have to be careful you don’t end up buying a bunch of highly specialized stock that you can never sell.
In many cases though, going from “Would you like an apple or an orange?” to “Would you like an apple, orange or a banana?” can make a big difference.
Here are some useful hints and tips for increasing range or variety:
- Look to diversify your range of products.
- Keep your eyes open for items that compliment what you currently offer.
- Always try to offer more options to potential customers.
Provide Quality Products:
People will buy quality when it’s affordable. By providing the best, you put yourself a cut above everyone else. And don’t be afraid to mark up the products – people expect to pay more for quality, and they tend to regard higher priced items as being of a higher standard.
Here are some useful hints and tips for providing quality products:
- People will pay for quality, so don’t be afraid to charge.
- Have rigorous control checks because once a bad product hits the market the damage is done – reputation is everything.
- Scream the benefits and quality of the product – leave no one in any doubt this is a premium item.
- Take nothing for granted. If you are offering a premium product, customers also expect premium service.
- Sell up to quality, not down to price.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.