Provide Your Customers with Options and Have Them Buy on Impulse

By: ActionCOACH

Tantalizing customers with impulse buys and giving them many options helps boost sales.

Impulse Buys:

Place impulse items like chocolates or magazines at cash registers to tempt people as they wait. The longer they wait the greater chance of them weakening. Impulse buys can also be placed throughout the store.

For example, torches next to batteries, mops with buckets, paint brushes with paint etc.

Here are some useful hints and tips on having your customers buy on impulse:

Always have something tantalizing on offer where people have to wait.
Make it a special offer so people think ‘Why not?’
Class the products together so there’s a chance of multiple purchases.

Sell with an Either/Or Question:

When you’re about to finalize the deal, ask your client if they would like either the red one or the blue one – delivery on Wednesday or Thursday – if they’ll pay by check or credit card? Always give people a choice between one way or another, never give them a yes or no answer, chances are they’ll say ‘no’. Assume they’re going to buy, just ask a detail oriented question to confirm their purchase.

Here are some useful hints and tips on selling with an either/or question:

Give them two or in some cases even three options to choose from.
Word the question in such a way that NO isn’t an option; it’s just a matter of which one.
Remember to ask, “Is there anything else you need?”

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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