Relationships Can Tip the Sale

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No matter what type of business you own, one of the most important skills you must master to be successful is the skill of relationship building.

Three key ways to improve relationships with your customers are visibility, sharing knowledge, and regular communication.

Visibility is letting customers see who you are. Do you have a vision for your company? What about a mission statement? Are these displayed and communicated to your customers? These two items represent what is important to you and your company and can go a long way to building trust with your potential and current customers.

Another important part of building relationships with customers is sharing knowledge. When a customer contacts your business, you are in a unique position to answers questions and give value and information before ever receiving compensation. Sharing your knowledge builds credibility with customers and entrusts them with your ability to help solve their problems.

A third way to build relationships with prospective and current customers is simply keeping in touch with them. Sending a quick “thank you” card after a sale will make your company stand out in your customer’s minds because so few businesses follow-up this way. Even sending a quick message to potential customers saying, “Thanks for stopping by. Let us know if there is anything we can do to help you,” will foster improved relationships and possibly turn a stranger into a trusted and loyal customer.

Letting your customers get to know you and your business, sharing knowledge with them, and staying in touch with them can be the keys to building lasting relationships that can tip many sales in your favor. In today’s world of fast-paced, average-at-best service, remember, it takes so little to stand out in the crowd. Doing a few simple things to build relationships with your customers can mean the difference between barely hanging on or thriving in today’s tough economic times.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.