Repeat Business = Profitability

By: Carmen Gigar

Date: 01 / 11 / 2024

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Brad Sugars, the CEO & Founder of ActionCOACH discusses why repeat business means higher profitability for businesses regardless of size. Getting existing customers to buy more and more often not only establishes a loyal base, it provides a steady flow of revenue.

In the brief VLOG included below you will get 6 Steps To Get Repeat Business in your organization. Here are the steps, Sugars will discuss in more detail in the video.

  1. Build a Database – Collect names and contact information to grow a customer database you can market to often and regularly.
  2. Create Offers  –  Reward your current customers and entice them to return
  3. Deliver Excellent Customer Service – Offer a stellar customer experience – that includes; Making it easy to buy from your business; Deliver what your customers expect; Make sure every interaction is a “WOW” moment that exceeds the customer’s expectations.
  4. Ongoing Product Development – Continue to add produces and services to keep customers engaged
  5. Create a “Buy Forever” Program – Keep customers coming back regularly via subscriptions, memberships program etc…
  6. Focus on the 80/20 Rule – Have a way to LEVEL UP your customers so they become the 20% of your customer base  that yields 80% of your profits.

A certified, professional business coach can help a business owner establish these principals in any business. ActionCOACH Business coaches are available worldwide and work with any size business. To get a FREE COACHING Session, click here.

To learn more about Brad Sugars or ActionCOACH visit www.actioncoach.com.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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