Reprint Press Articles and Your Vision

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Using press articles and printing a clear vision statement of your company, are great ways of increasing your conversion rate.

Reprint Press Articles:

If you’ve had anything printed about you (well, anything positive anyway), photocopy it and hand it to potential customers. This shows that other people know about you, and that you have a degree of ‘celebrity’. As weird as it may seem, people are attracted to this ‘star power’.

It also builds credibility, because it seems as though someone objective is saying something nice about you.

Here are some useful hints and tips for using press articles:

  • It gives instant credibility so use it as a sales tool.
  • Try and make color copies if possible.
  • Hang positive articles on your wall so all can see them.

Print Your Company’s Vision Statement:

Write out why you are in business, and your own personal standards. Include a summary of your ethics, and an outline of how you deal with customers. Then give it to every prospect – it will blow them away.

Even better, get a calligrapher to do it up in nice handwriting and print onto special paper.

Here are some useful hints and tips for using your company’s vision statement to your advantage:

  • Have it professionally written up.
  • Be proud of it – give it out freely.
  • Spend some time on the words so each one is a winner… it should be very positive and inspiring.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.