Service A Grade Customers and Sack the C and D Graders

By: Admin

It is crucial for a business owner to know his best and worst customers, thereby concentrating on servicing those ‘A’ grade customers that bring in the majority of business.

Only Service ‘A’ Grade Customers:

It has often been said that 80 percent of a companies’ sales come from 20 percent of their customers. An ‘A’ grade customer will usually spend more money and be less of a hassle than other customers.

By providing exceptional service for those people who want to do business with you, will encourage them to keep coming back.

Here are some useful hints and tips on servicing ‘A’ Grade customers:

Know who your best customers are.
Treat them like royalty every time.
Think of them in terms of lifetime value.
Offer gifts and rewards for continued patronage, and encourage them to bring their friends.

Sack ‘C’ & ‘D’ Grade Customers:

Send a letter to any customers that you don’t want to do business with. These customers are normally the most demanding of your time, hassle you on price and then consistently make late payments. They usually don’t need any encouragement to bring their ‘C’ and ‘D’ grade friends.

In your letter, politely and simply outline the minimum standards that you expect from your clients. This way they can either tow the line or go elsewhere.

Here are some useful hints and tips on sacking ‘C’ and ‘D’ Grade customers in the right manner:

Don’t say “go away”, but make it clear what you are prepared to accept and what you aren’t. They should get the message.
Remember that any customer isn’t necessarily a good customer. Some actually cost you money, and worse, take your focus from the ‘A’ graders.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

Ready to Start Your Business Coaching Journey?

Transform your business, increase your profits, gain control and enjoy having balance in your life.

Find a Coach