Setting Sales Goals and Measuring Results

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Every business owner needs to set clear sales targets and constantlty test and measure results; in this case, conversion rates.

Set Sales Targets:

Give your salespeople a clear idea of what you need them to achieve. Explain the exact reasons why they need to achieve it, and outline your financial situation. Offer bonuses if they meet the targets. People want to succeed, but can only do so if they know by what measure they will be judged.

Here are some useful hints and tips on setting clear targets:

  • Set clear targets.
  • Explain why these targets need to be met.
  • Offer appealing bonuses for accomplishment.
  • Provide plenty of encouragement to both those who beat the target.

Measure Conversion Rates:

When you do, you’ll find almost invariably that your conversion rate improves. Of course, you won’t know for sure, because you’ve never measured it before, but you’ll start to focus on selling to the people who come in the door.

Here are some useful hints and tips on measuring conversion rates:

  • Test and measure everything you do.
  • If it ain’t working, don’t be afraid to change.  After all, there are hundreds of ways to do that right here in this book.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.