Team Isn’t a 4-letter Word

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Most of us cringe when we hear there is an upcoming teambuilding, morale improvement, employee engagement, and team productivity workshop that we are expected to attend. Why are we so turned off? What is it about team dynamics that challenge many of us? Why does the idea of working on teambuilding conjure such negativity?

Many believe that working on team building is waste of time and money. They don’t see a tangible return on investment on activities that force teamwork and team building. But it is critical that employees work in unison to reach organizational objectives. How do you do that without forcing them to work together?

Often, team building fails because the basics aren’t addressed. Organizations rarely focus on individual motivating factors, personality styles and don’t have standard operating procedures to help feed organic team dynamics. Without understanding where each employee is and how they contribute to the organization, you leave huge gaps in the team building framework.

“Teamwork is a much deeper concept than simply group work” (Salyers, 2018)

At ActionCOACH, we focus on six keys to building a winning team and the foundation of the process focuses on individual contributors and how they are fundamental to team productivity. The six keys to building a winning team includes;

  1. Strong Leadership
  2. Common Goals
  3. Rules of the Game
  4. Action Plans
  5. Support Risk Taking
  6. 100% Involvement and Inclusion

Strong leadership requires leadership that is transparent and demonstrates high integrity. Strong leaders model behavior and are clear with their direction. Strong leaders understand that lifting their team members up makes them even stronger.

Common Goals allow team members to identify what is important and how they fit into organizational framework. Core values, culture points, and a clear vision and mission all serve to crystalize goals.

Rules of the Game are simple standard operating procedures that give clear direction on how things are done. These agreed rules provide clear parameters of behaviors and actions expected from the team. Detailed outlined rules leave little room for interpretation because these rules relate to the desired outcomes that the company expects.

Action Plans developed to achieve results includes team members and are a clear road map. These plans give team members clear direction and expectations.

Support Risk Taking within the organization can ignite innovation and motivate team members to contribute in new ways. Learning from failure is critical to help teams be successful. Build a culture that doesn’t punish team members for mistakes but creates a learning opportunity to continue to improve.

100% inclusion and involvement are critical to set up an environment that demands participation. Contributions from everyone in the organization need a voice and an outlet to endure team members work as a collective to reach organizational objectives.

“True teamwork requires more to achieve the “whole is greater than the sum of the parts” payoff” (Salyers, 2018)

Open communication, clear roles and responsibility, timely feedback and transparency all work to build team’s dynamics. A motivated team member that understands their place and contribution to the whole, will likely function and behave in way to achieve the results because it benefits their personal goals.

TEAM doesn’t have be a four-letter word, it needs to be transformed into a rallying cry, ‘Together WE Achieve More.’

Working with a professional and certified ActionCOACH business coach can help your business build a foundation for effective and productive teams. For more information about ActionCOACH and to find a business coach near you visit actioncoach.com/free-coaching-session.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.