The Value of a Host Beneficiary

By: Admin

Date: 01 / 11 / 2024

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How do you get leads in your business? Typical responses include:

  • Networking
  • Referrals
  • Direct Market
  • Web sites/internet
  • Strategic Alliances
  • Etc.

There is one opportunity that is often overlooked and that is a host beneficiary.

This is often confused with strategic alliances, but they are different. In a strategic alliance, you are going to introduce each other to each other’s clients so it is a two way deal. A host beneficiary is less of a two way deal.

Before you embark on a host beneficiary relationship it is key to know your acquisition cost. Understand how much money you need to spend to find a customer. This is crucial for the host when talking about the offer.

Here’s how it works. Let’s say you are a business attorney who wants to meet business owners and build your business. You have a relationship with a guy that owns (or runs) a commercial management company. So their role is to manage the buildings, work with the tenants and most importantly collect the rent.

Most business owners are terrible at keeping up their minutes so that their corporations are intact. As the attorney, you turn to the commercial guy and offer a years worth of minute review and creation to all of their clients. That way, the commercial guy introduces you to perspective clients and the clients love the commercial guy for it. The trick is making the offer LARGE, almost as large as the acquisition cost (lets say 50%+). Often times, people try to do Host Bens on the cheap a free workshop or lunch. Put some meat on the bone so that that host and the host’s clients get excited about the offer and watch your business explode!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:


Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.


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These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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