Time is Not Money

By: Admin

Date: 01 / 11 / 2024

I was lucky enough to see Jay speak at the ActionCOACH global workshop in Dublin, Ireland this August. When he challenged Benjamin Franklin’s assertion that “Time is Money,” it felt a little uncomfortable. Was this world-famous guru of marketing about to tell us that Franklin was wrong? After all, Franklin was trying to make us all aware of the IMPORTANCE of money. But Levinson’s point wasn’t that time is LESS important than money, but that it’s much MORE valuable.

Unlike money, time is a truly limited resource. We are given so many hours in the day, the week, the years, and then, it simply runs out on us. Time is the source of all possibility, the one thing of which we are never given more. In short, Time is Life.

So, how are you using your Life? Do you put as much care into the way you spend your days as to how you invest your savings? Is enough of your precious resource being spent with the people you love, or doing the things that bring you joy and satisfaction? Or do you allow low-value tasks to consume much of your day? Do you convince yourself that it’s easier and faster to do something yourself than to train someone else, or learn a new technology that will save you time in the long run? How often do you trade your most precious commodity for a bit of cash?

As a marketer, how aware are you of your customers’ time? Here’s an exercise: quickly imagine your customer and come up with three ways you could add value through convenience. Is your service or product easy to buy? Can you make it easier? Could you offer delivery, early or late hours, mail-order? Could you shave even two-three minutes off your transaction time and let your customer know you’ve saved them time? Thinking creatively about saving time for our clients and customers is one of the keys to success in today’s busy, crazy world.

So challenge your thinking about time. Time is not Money; it’s Life!

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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