Tips for Elevating Your Brand-Hint, It’s Not Guerilla Marketing

By: ActionCOACH Team

Date: 01 / 11 / 2024

Becoming a household name is a complicated process. But there are great strategies for elevating your brand. We’ve created a few below. You may not become as well-known as Apple, but, hey, you might.

1. Freebies

There is nothing like free stuff, and everybody loves it. Ideally, you can offer branded merch on social media but you can also hock the merch at local events.

2. Social Media-Always Social Media

You must know your audience really well to use social media to your advantage. Know where they hang out online and stake a claim on that social media channel. If you’re not sure where to begin, start here, here and here.

3. Podcasts

Seems like every new business owner is starting a podcast these days, but that’s really just hype. By starting your own industry podcast you’re able to offer extra value and interview experts which will only build your brand and brand you as an expert. Do it.

4. Remarketing

Remarketing shows ads to users who previously visited your site, but didn’t convert; these ads are strategically placed on sites your customers visit. They will be seeing your brand everywhere! This makes your brand seem like a big deal, even if for the moment, it isn’t.

5. Controversy

This is not for the faint of heart but is very popular with Hollywood brands. It’s not too hard to be controversial these days. Find a hot industry topic and take an unlikely stance. Now, this may garner some bad press, which is why you MUST be very careful in the way that you do this. However, they don’t say that there’s no such thing as bad press for no reason.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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