Training Your Sales Team

By: Admin

It is a good idea to have consistency in everything and the business owner must have high standards in everything, including the dress code.

High Dress Standards and Uniforms:

People base much of their decision on your appearance. If you look sleazy, customers will expect you to be a rip-off merchant. If you look professional, they will prefer to deal with you. Uniforms are ideal, as they add credibility and the feeling that the customer is dealing with a well established, big organization. Name tags also work well, and allow the customer to feel they know you.

Here are some useful hints and tips for high dress standards:

Research colors and styles and ensure your selection not only looks good but matches the image you’re trying to project. For example a funeral home uniform should look different from a holiday resort.
Try asking the customers what they would like to see you wear.
Also ask your team… if they don’t feel comfortable, they won’t look comfortable.

Sales Scripts:

Absolutely essential whatever business you’re in. Once you find the right (or very close to right) way to sell something to someone, why change it? Write down exactly what you said, then do that every time. And make sure your team do the same. Every customer is different, but the objective is always the same: match the product to the buyer.

You should have scripts for everything – from answering the phone to saying good-bye.

Here are some useful hints and tips on creating and using a winning sales script:

Have a script prepared for every situation.
Make sure every team member has a copy.
Write the scripts in such a way they are easy to ‘talk’ – nothing sounds sillier than a string of long words. Use questions most of all.
Test, measure and be prepared to change any scripts with a lackluster performance.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

Ready to Start Your Business Coaching Journey?

Transform your business, increase your profits, gain control and enjoy having balance in your life.

Find a Coach