Turn Your Customers Into Raving Fans

By: Admin

Raving fans are customers who are so over the moon with us that they not only tell all their friends and colleagues about us, they actually bring them to us and help us to sell to them.

It’s a frightening fact of business life is that we spend six times more to attract new customers to our businesses than we do to up-sell, on-sell and generally over-service our existing customers so that they stay our customers and don’t leave us and go to our competition.

Just to add another frightening fact, 68 percent of customers who leave a company do so simply because of a perceived indifference. You actually didn’t do anything wrong, the customer just thought you didn’t care enough!

How do you show you didn’t care enough? Well, it can be in many different small ways. You forget to thank them, forget their name, don’t offer that extra little bit, fail to suggest that accessory which would be perfect or any one of dozens of other little perceived slights that your competition can capitalize on.

Here are some simple tips that you can introduce in your business today which will help you keep your customers coming back, bringing their friends with them and, in the end, shouting your name from rooftops telling people why, if they’re not dealing with you, they’re missing out on something wonderful!

Send them thank you cards

Sell them everything they need to gain maximum benefit from their purchase

Use their name frequently

Call them up just to make sure everything is going well

Invite them to special sales just for a privileged few, exceptional clients

Call them up when something new arrives in stock that you know they would like

Ask them for their suggestions as to how you could improve your service to them

Follow up & follow up again

Under promise and over deliver

None of this is difficult, it starts with you and you must lead by example because your team does everything you do. And always remember that if you care for your customers they will care for you and help you to grow your business.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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