Using Content Marketing to Elevate Your Brand

By: ActionCOACH Team

Content marketing and social media are the kings of digital marketing these days. Used correctly, this pair can elevate your brand like nothing else.

How? We’re so glad you asked.

1. Create a blog.

This will honestly be one of your central hubs of operations. Many business owners tend to neglect their blogs, either foregoing the medium altogether or posting only sporadically. At the very least you should be posting three blogs per week. Not only will this boost your SEO ranking but will aid in branding you an expert in your industry.

2. Ask your clients for testimonials.

One of the best ways to appear credible is to prove your abilities. Don’t be shy in reaching out to some of your most engaged customers and asking them if they would be willing to either write a review for you online or create a video describing their experience with your company. More often than not, the answer will be yes.

3. Get yourself some PR.

Public relations are essentially using media connections for free advertising that will not only label you an expert but create a level of infamy and sometimes fame for the brand. You’ll want to pitch journalists featured in local and national publications.

4. Build relationships with existing social media influencers.

If possible, it’s a great idea to develop relationships with social media influencers on platforms like YouTube and Instagram. These influencers usually have tens of thousands of followers (or more), They have generated a great deal of respect in their own circles. The ability to create a joint piece of content, or collaborating on a mutual project, or even just being mentioned by the influencer can catapult your brand to new heights.

This, of course, is not a comprehensive list of ways to elevate your brand through content creation; however, it is the best place to start. We will post something more comprehensive down the line. For now, dip your toes in the water. Learn to get your feet wet before you dive in to swim.

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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