Using Neuro Linguistic Programming Techniques and Emotion to Boost Sales

By: ActionCOACH

The business owner can use Neuro Linguistic Programming Techniques (NLP) and people’s dreams and emotions to dramatically increase his conversion rate.

Use Neuro Linguistic Programming Techniques (NLP):

NLP stands for Neuro Linguistic Programming and was developed by John Grinder and Richard Bandler. It’s a big enough subject and can be covered in several books. It’s all about communication modalities and understanding how people think, make decisions, learn and understand.

There are so many NLP skills you can use to build rapport with people.

For example, by ‘matching and mirroring’ (that is, copying the body language of your prospect), you will be able to start building instant rapport. You will instantly seem more trustworthy and familiar.

Also the skills of using your prospects communication modalities- visual, auditory or kinesthetic will make you win the sale.

There are plenty of good books you can read on the subject.

Here are some useful hints and tips for using the NLP technique to gain maximum advantage:

1. Monitor and mirror the body language of your prospect.
2. Match their words and the tonality, pitch, pace and volume of their speech.
3. Read as much as you can on the subject.

People tend to make their decisions based on emotion, not logic. In fact, emotion represents 88 per cent of most purchasing decisions. Don’t be afraid to get emotional with them- not in a teary-eyed way, but just by tapping into what makes them want the item. What are they going to use it for? How are they going to feel when they hold it in their hands tonight? What will their wife/husband think?

Here are some useful hints and tips for selling based on people’s dreams and emotions:

1. Emphasize how the product is going to change their life.
2. Focus on the emotional benefits of the product.
3. Spell out the benefits; don’t trust people to make the conclusions for themselves.
4. Ask emotionally-focused questions.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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