Using Point of Sales Displays and Audio-Video Demonstrations

By: ActionCOACH

Point of Sale displays as well as audio-video demonstrations are a great way of converting prospects into customers.

Point of Sale Displays:

What you do inside your shop is just as important as what you do outside – you have to advertise your products just as hard. Work on your displays making them attractive, and if possible, interactive. Make tester bottles, or listening stations, or taste samples always available.

If people can experience the product without fear of being pressured, they will, and if they like it, they’ll buy.

Here are some useful hints and tips to achieve great Point of Sale (POS) Displays:

Make them bright and colorful to attract attention.
Use SELLING words that convey the benefits.
If possible, have a sampler people can try.

Audio & Video Sales Demonstrations:

Why do all the hard work yourself? Instead put your best sales spiel on tape (audio or video) and let it run continuously. People will stop and look, or tune in and listen.

You can also send these tapes in the mail before an appointment, or follow-up on the phone and sell directly. That’s cheaper than a mobile sales representative.

Here are some useful hints and tips for setting up effective Audio & Video (A/V) Sales Demonstrations:

Invest in a quality recording or video tape – remember that YOU are on show.
Keep it simple and focus on the benefits of the product.
Send them out before an appointment so there’s already a sense of familiarity.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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