Written Guarantee As a Promise to Deliver

By: Admin

This is where it all starts to happen. Once you get people through the door you must make the most out of every opportunity.

You must turn those prospects into sales.

Conversion rates are often given little thought by the average business owner, and invariably when I ask someone out of the blue, they take a guess. That’s not good enough – you have to start measuring it NOW.

Regularly business owners massively overestimate the percentages… I remember one who guessed they sold to “80, 85 per cent of people” who called or came into their business. After some serious testing and measuring we discovered it was nearer 35 per cent. It was huge shock to the owner, but it also represents a tremendous opportunity.

Think of the bottom line difference you can make by significantly boosting your conversion rate. If you can take your conversion rate from 30 percent to 60 percent, BAM, you’ve just doubled turnover.

It’s possible, and here are the ways to make it happen:

Written Guarantee:

This is where you write a guarantee addressing the customer’s key frustrations in buying from you.

Pick out the one thing that people are scared of when buying from you, and guarantee that it won’t be a problem. Let’s take some examples: a hairdresser that guarantees “you will like your haircut and so will 98 percent of your friends”, or, a dentist who guarantees you “no pain?”

If it is, offer to refund their money, or put things right. Once you’ve finalized it, make sure you tell people, and advertise it.

Here are some useful hints and tips on using a written guarantee to achieve more profits:

Find out what your customers want above all else, and then promise to deliver just that.
The best way to find this out is by listening to your customers…they’ll tell you.
Include this promise in all your literature and advertising – make it a real selling point.
If you don’t deliver on the promise, make sure your team are empowered to correct it or offer a refund.
Don’t ever promise more than you can deliver.

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!

Reason #1: Different styles and methods of business coaching don't work for everyone

It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:

Reason #2: There is no clear focus or vision (talk about time dedication here too)

cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.

Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.

By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.

Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.

Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.

It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.

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